how to write a blog post introduction, Western Australia by Jo Castro
How will you draw attention to your posts on you blog? Signs are great for houses but as a blogger you need to craft fabulous introductions.

Hello Zigazagers,

If it’s Friday then it’s Blogday on Zigazag.

So if you’re a blogger and you want to keep on improving your blog, read on for some easy to apply tips today on making your introductions fizz and bang.

If you’re not a blogger, then why not head here for a dreamy trip to Some of the best beaches in Western Australia?


What do you need to do?

You need to grab your readers by the throat.

Ok not literally. That wouldn’t be nice.

But seriously, you only have a couple of seconds to capture your reader’s attention. How are you going to do it?

Devise the very best intros that you can. How about using one of the following prompts to interest your readers?

A question

An interesting statistic

A little known fact

A recent trend

Unusual figures or facts pertaining to a trend

A ‘wow factor’ statement

Or how about using historical facts and figures to lure your reader into your story?

Steve Slaunwhite, a well known copywriter has lots to say about writing powerful copywriting leads. And the leads he talks about can be neatly transferred to writing great blog posts as well.

“Pat Farley was writing a sales letter to promote Sotheby’s Auction House. She created a fascinating parallel between attending an auction and the discovery of Tutankhamen’s tomb. Here is her lead:

“When archaeologist Howard Carter first opened King Tut’s tomb in Egypt, he knocked only a small hole in the barrier and then peered through. Leaning over his shoulder was Lord Carnovan, his sponsor. After a while, Carnovan asked impatiently, “What do you see?” Another pause. Then Carter answered in a hushed voice, “I see things. Wonderful things.”

Every year tens of thousands of “wonderful things” pass through the doors of Sotheby’s.”

Doesn’t that make you want to read on? Aren’t you keen to shake Carter by the shoulder and ask him “What wonderful things?” … or at the very least read the Sotheby’s brochure!

Here’s an introduction that tickled me. It’s a  lead Steve wrote for a sales letter promoting a debt collection service ….

 “Dear Entrepreneur, In ancient Greece, business owners would attempt to collect on overdue accounts by throwing stones at the customers. This forced a customer to choose between a daily bruising and paying up.

Today, things are more civilized. But debt collection is no less frustrating. Collection agencies tend to be overly aggressive, destroying relationships. Lawyers are expensive …..”

You can use hooks like these in your own writing – try and create parallels between the past and the present and use them either as introductions, and if applicable, refer to this in the body of your article as well perhaps to highlight a certain point you’re trying to make, and in doing so give your reader a tidbit of interesting information.

By the way …The Wealthy Freelancer a book by Steve Slaunwhite is a mine of information for freelance writers and bloggers. (No, I don’t get commission!)

What tips do you have for writing attention grabbing introductions?

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  1. Great idea having something for non-bloggers and I agree an exciting intro is essential – I shall be paying attention to mine.

  2. Yes I have certainly being paying more attention to my magazine article intros lately. The intro really is the key to getting the reader in! I might have to buy the book! I certainly still have a lot to learn. So thanks Jo.

  3. It’s all too easy to forget to do things to make our writing better, isn’t it. It would be lovely to have a Jiminy Cricket on my shoulder reminding me of things all the time. Thanks for commenting, Jill.

  4. Carolyn @ Holidays to Europe

    Great advice as always, Jo.
    The title and intro are SO important and often the bits I find hardest to get right. I’ll jot down your prompts and refer to them in future.

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