I can’t believe it’s Bloggie Friday again. How fast the weeks fly by. I’ve been working on this post for a while after an inspiring chat with my hubby, He Himself, and finally, in the nick of time (don’t you love a deadline?) it all came together last night.
He Himself, came home from work the other day and was talking about a 6 point plan he had put together for improving business.
He explained that if you could improve on the six areas he was talking about, then it almost guarantees success – whatever business you’re in.
So I challenged myself to think around these points in similar terms for blogging, and came up with the following ideas.
But I got to eleven points – I’m not sure if that’s good or bad! In no particular order, here they are.
Plan for Successful Blogging
1. Align & Engage with your peers:
We can’t blog in isolation. It’s important to communicate openly, honestly, positively and authentically with our blogging peers. On the question of commenting on their blog posts – don’t be an acolyte or just offer fluffy praise, always provide positive feedback and constructive comments.
2. Understand that you are on a journey and enjoy the ride
Blogging isn’t a race to be won, but it’s a journey that will keep on revealing new learning, new opportunities and new people to chat or engage with. It’s not something that can be learnt and ticked off in six months, it’s not a destination. If you’re serious about it, then you’re in for the long haul so enjoy every twist, turn, snake or ladder. That’s what successful blogging is all about.
3. Be passionate about your blog
Sarah Wilson said: “The world doesn’t like wobbliness.” Neither do your readers. If you are half hearted about your blog it will show. On the other hand, passion will shine through on your blog in many not so obvious ways; from the way you write, to the way it’s designed, to the way you engage with readers, and how often you post.
If you don’t love your blog, it won’t love you.
As Darren Rowse has said: “Blog from the heart but be smart.”
4. Create team spirit with other bloggers.
We are all in this together, we are all part of this amazing new world of the blogosphere and we are all working towards the same overall objectives – to be helpful, interesting, inspiring or entertaining in our own way.
As Kelly Exeter said on her Manifesto for Bloggers: “Remember things aren’t always as they seem, so don’t compare and covet.” I think that’s so true – it’s easy for the little green monster to appear at the back of our mind when we see other bloggers being really successful – but they too have had problems to overcome – so congratulate and encourage and be part of the blogging team. It will all come back to you in the end.
5. Give continuous feedback and recognition.
Bloggers often ‘go’ to work in their pyjamas, and might not speak to another soul all day, except online. There are no Friday afternoon office drinks, or ‘all expenses paid’ training conferences in other cities, or lunches out with colleagues. It can be a lonely life this blogging life, so providing continuous feedback and recognition to each other is important.
6. Take on leadership roles in the blogosphere.
Bloggers are accountable for what they write, and how they conduct themselves on the internet and we can all choose how we want to be perceived. Why not become an internet champion? Perhaps support a good cause or become a blogging buddie to somebody new, and in doing so challenge and help grow someone else’s goals and ambitions.
7. Develop Client Relationships with Brands.
If you are monetizing your blog via working with brands then you need to stay close and be highly responsive to your clients’ focus. Focus on understanding the clients business and challenges and always deliver, deliver, deliver – never let a client down and provide value for money – always go the extra mile and exceed expectations.
8. Collaborate with other people.
You, as a blogger, are responsible for putting a smile on your readers faces but you don’t need to do all of the technical work yourself. So mobilise the capabilities and capacities of other people with the skills you don’t have to meet your blogging needs. If you can’t yet afford to pay someone, then consider bartering skills.
Diversification is a key success driver for bloggers. Consider slowly increasing your revenue streams to ‘future proof’ your blog by making it more resilient in changes in the blogosphere and in fluctuating markets. This is how Darren Rowse diversifies his Income Streams.
10. Identify who you want to work with.
If you’re serious about working with brands then learn about their businesses – find out who the decision makers are – look for opportunities to do work with them.
11.Win New Work.
Maintaining adequate work-in-hand is a constant challenge for anyone, let alone bloggers. Make sure you are competitive and have a great Media Kit and Advertising Rate Card prepared. To win new work you need to seek out, track and pursue new opportunities – “think outside of the box”. And why not do everything possible to be involved in major regional projects?
- Legalities – Set up your disclaimer, disclosure and conditions – talk to a lawyer if necessary. Or take a look Here.
- If you’re serious about blogging, then set your blog up right from the start. Switching platforms once you’re established is often tricky.
- Network constantly
- Guest blog as often as you can
- Monetise slowly
- Build your tribe
- Be interesting
- Spread the love – love don’t loathe
- Talk don’t troll
- Give, give, give – roll it forward all the time
Over to you ZigaZag Readers – Do you have anything to add?