And today it’s Part 2 of Notes on Blogging by Chris Guillebeau.
Chris is one of those people who inspires you to be the best you can. He lives an unconventional life travelling the world and earning a living from doing what he loves, writing, publishing and blogging.
His blog The Art of Non Conformity documents his travels in over 180 countries (and counting) and encourages anyone who’s dissatisfied with conventional beliefs to do something remarkable with their lives.
Problogger Training Event
At the Problogger Training Event I gleaned lots of takeaway tips from Chris’s presentations, and this post is the second in a three part series documenting some of his quotes. If you’d like to read the first post, have a read here: Chris Guillebeau Notes on Blogging Part 1
Not interested in Blogging?
Gems of Wisdom from Chris Guillebeau
“Foster a sense of belonging amongst your readers. The four most important words in copywriting are: You are not alone.” Chris Guillebeau
The loyal tribe, readers who give a damn, that’s important to you as a blogger. The more you foster the emotional bond and a sense of connection the more successful you’re likely to be.
Emotional bond with readers is essential
Again we get back to the emotional bond that I wrote about in Part 1 of this series. Appeal to a reader’s finer senses, and make her/him really ‘feel’. How are you going to do that with your writing? Will you make them cry, will you make them long to go on a trip somewhere, will you make them desperate to buy the product you are selling in as much as when they finish reading your post will they feel that they can’t live without it?
Would you shout it from the cliff tops?
Another fantastic blogging mentor, Jon Morrow, says that each blog post you write should be so good and so attention grabbing that you would be happy to stand on a busy street corner, just like a busker, and read your post out aloud. Would the post you are writing right now stand that emotional test? Is it good enough to foster an immediate emotional bond and sense of connection with people?
Which is the blog post that you are most proud if in this respect? Why?
Have a message
“Make sure you have a real message, a challenge and make sure you are sharing an opinion – have an agenda.” Chris Guillebeau
Chris says that he feels self discovery is ok to a point but we need to have an opinion and put something forward, put some answers forward. “Even if you don’t like the answers, still put forward a message and challenge your readers.”
Today, I challenge you to “Soar like an Eagle” and find a challenge for your readers.
Tomorrow, pop over to Styling You, where I’ll link this post to Nikki’s Saturday Blog Linky. You’ll find helpful bloggie posts by other writers.
Do you blog posts rock?
I know that I need to concentrate much more on honing my skills to connect on an emotional level with my readers. How about you? Do you concentrate on your own self discovery or do you really connect with people and have a message or a challenge for your readers in your blog posts? Do these posts stand the street corner test? Why not link to your best example in the comments box?