“Emotional connections are much stronger than educational connections and emotional needs are more important than educational needs,”
It’s bloggie Friday … so read on if you’re a blogger, and if not, why not go on a little trip to Albany today?
Emotional vs Educational
Don’t you sometimes find that when you write what you think is a clever blog post with lots of good information, it sometimes fails to gain attention and just dies, disappearing into the graveyard of un-read blog posts with no more than a sigh?
On the other hand, have you ever found that a post you’ve written straight from the heart, one which sort of gushes forth while you try to keep up with your thoughts, one which may not contain heaps of announcements and information, strangely and for no apparent reason gets lots of traction?
From the heart
Point in case. A few weeks ago, I wrote an impassioned post on writer, Jeff Goins’ blog entitled “Why writers’ write”. The original draft for that post just seemed to write itself (although I confess to many edits and primps and preens to get it ready for Jeff’s wonderful site) but even so I was worried that readers might not get what I was on about, or even be interested.
Loads of comments
I was anxious because during the first writing I didn’t agonise over either the topic or the words. And at the back of my mind there was a little niggle; this is going too well. Surely there’s no gain without pain? The post wanted to be written and I let it out, straight from my heart. I wondered if I’d been a bit too open and delved a bit too deep, so I was amazed when the post received a huge response in the comments section.
How to connect with readers
Chris Guillebeau’s quote about emotional needs and connections being stronger than educational ones, is probably at the crux of this. And although I think that everything we blog about should either be entertaining or contain useful information I think that if we can tug at the heart strings of our readers we are likely to connect in a far more meaningful way than just via ‘announcing’ educational stuff.
What do you think? Do you manage to connect emotionally with your readers, and if so how do you do it?