Yet another bloggie Friday comes around. I hope you’re all anticipating a wonderful weekend ahead, but first here’s a little blog inspiration.
“Dream big about your blog – but be strategic in your actions and your thinking. And remember always be humble – because Socrates was right!”
(By the way, for anyone living in WA the sign I photographed above is one of many similar inspirational signs and gifts for sale in Splash Gallery, Bonnefoi Boulevard, Bunbury.)
Boost blog traffic via strategic thinking
How to attract more traffic to your blog is one of the biggest conundrums we face as bloggers. As someone said, “You can’t monetise a blog, but you can monetise an audience.” Not everyone wants to monetise their blog, but as bloggers we all want to have readers, don’t we?
But boosting your readers and traffic isn’t possible without upping your blog strategy. So today here are five strategic ways to think in a smart way about your blog and where you’re going with it.
1. Think of strategic ways to gain new followers.
You can’t just write a blog post and hope for the best. Believe me, I’ve tried. In fact I don’t even want to tell you for how long my blog flatlined in the beginning. It was like posting into the void, and I knew no better.
Right from the start, begin to think strategically about how you’re going to find people who might like to read your blog.
- put out a request for people to share your Facebook Page (you do have one, don’t you?)
- join the conversation on forums appropriate to your niche
- engage in relevant Facebook Groups
- interact more with Twitter Tweeps and keep adding more Twitter followers
- learn how to best use Google+
- hand out your business card whenever it’s appropriate
- make sure that you promote your blog posts via all the social media channels that you are signed up to
- perhaps join blog parties, link-ups or blog carnivals
- reply to comments on your blog, and perhaps email those people who add to the conversation – make them feel appreciated.
- Think all the time about where your potential readers are gathering and find out how you can join in and participate in those places.
2. Know your goals
No goal is too big or too stupid. Write down your short and long term goals and stick them up somewhere you can see them. I believe in the power of attraction – don’t you? If you really really want something and work towards it consciously (and subconsciously) then it’s more likely to happen.
Think of some 1 month, 6 month, 1 year and 5 year goals – and Write Them Down.
3. Create a Reader Profile
Darren Rowse says that creating a reader profile is really important so that you can tailor your posts to a particular person. This makes your posts more personal and relevant too. So decide who you want to read your blog, and think about who’s reading your blog already. You might like to run a poll or a survey to help you find out more about them.
Doing this, Darren says will “Revolutionise what you do with your blog.” Why? Because you will have a better idea of who you’re writing for and what they want to know or find out.
4. Brand your blog to be recognised
Branding is all about how people perceive you, or your blog. It’s what people say about you when you’re not in the room. Think for a moment or two about the big brands – what do you feel about Virgin or Coca Cola, how about MacDonalds? And what about well known blogs – when you think of the blogs that you read, what sort of image do they convey to you?
Think about what do people say about your blog – why not ask some other bloggers? Do you come across as professional or quirky, aloof or friendly. Is your blog on track with how you want to come across – if it’s not you might need to make some changes.
5. Hook people to your blog
There are different ways to glue people to your blog so that you are more often visible. It’s a consistency thing. If you see someone’s face or name bandied around a lot, isn’t the general perception: “Gee, they seem to be doing well!” So think about how you are going to get your name into the tram lights more often. Success builds success and all that.
Think about how you can best use:-
- ‘Follow Post’
- Sidebar widgets
- A monthly newsletter
- Forums and other social media channels.
If you can be ‘all over the internet’ commenting and guest posting frequently then that helps (but it’s time consuming).
You might also need to identify which social media sites work best for you and concentrate on one or two rather than many.
6. When people get to your site – what do you want them to do?
Getting people to take action is important. You don’t just want readers to bounce away and never return. Think about whether you want them to …
- Subscribe to your blog
- Follow posts or comments
- Make a comment
- Join a membership scheme
- Buy your book or product
- Spread the Word
- Follow on Facebook
Make sure it’s easy for them to do the most important things that you’d like them to take action on.
My Big Thanks as always to various blog mentors who have contributed in one form or another to the ideas I’ve accumulated for this post and other posts about blogging. Please visit their sites for much more in depth information and advice: Problogger Darren Rowse, Copyblogger Brian Clark, Boost Blog Traffic Jon Morrow, Kikolani Kristie Hines, The Art of Non-Conformity Chris Guillebeau , Sccessful Blogging Annabel Candy, Ramsay known as Blog Tyrant, and Styling You, Nikki Parkinson.
When you think about how to boost your own blog strategy, what tips do you think you could you add in the comments?