If it’s Friday then it’s Blogday on Zigazag.
So if you’re a blogger and you want to keep on improving your blog, read on for some easy to apply tips today on making your introductions fizz and bang.
If you’re not a blogger, then why not head here for a dreamy trip to Some of the best beaches in Western Australia?
What do you need to do?
You need to grab your readers by the throat.
Ok not literally. That wouldn’t be nice.
But seriously, you only have a couple of seconds to capture your reader’s attention. How are you going to do it?
Devise the very best intros that you can. How about using one of the following prompts to interest your readers?
An interesting statistic
A little known fact
A recent trend
Unusual figures or facts pertaining to a trend
A ‘wow factor’ statement
Or how about using historical facts and figures to lure your reader into your story?
Steve Slaunwhite, a well known copywriter has lots to say about writing powerful copywriting leads. And the leads he talks about can be neatly transferred to writing great blog posts as well.
“Pat Farley was writing a sales letter to promote Sotheby’s Auction House. She created a fascinating parallel between attending an auction and the discovery of Tutankhamen’s tomb. Here is her lead:
“When archaeologist Howard Carter first opened King Tut’s tomb in Egypt, he knocked only a small hole in the barrier and then peered through. Leaning over his shoulder was Lord Carnovan, his sponsor. After a while, Carnovan asked impatiently, “What do you see?” Another pause. Then Carter answered in a hushed voice, “I see things. Wonderful things.”
Every year tens of thousands of “wonderful things” pass through the doors of Sotheby’s.”
Doesn’t that make you want to read on? Aren’t you keen to shake Carter by the shoulder and ask him “What wonderful things?” … or at the very least read the Sotheby’s brochure!
Here’s an introduction that tickled me. It’s a lead Steve wrote for a sales letter promoting a debt collection service ….
“Dear Entrepreneur, In ancient Greece, business owners would attempt to collect on overdue accounts by throwing stones at the customers. This forced a customer to choose between a daily bruising and paying up.
Today, things are more civilized. But debt collection is no less frustrating. Collection agencies tend to be overly aggressive, destroying relationships. Lawyers are expensive …..”
You can use hooks like these in your own writing – try and create parallels between the past and the present and use them either as introductions, and if applicable, refer to this in the body of your article as well perhaps to highlight a certain point you’re trying to make, and in doing so give your reader a tidbit of interesting information.
By the way …The Wealthy Freelancer a book by Steve Slaunwhite is a mine of information for freelance writers and bloggers. (No, I don’t get commission!)
What tips do you have for writing attention grabbing introductions?